“Ride the Green Wave or Be Swept Away”
Posted by ecoshift on March 4, 2008
Home Builders Go ‘Green’ To Seek New Selling Point – WSJ.com
By JIM CARLTON
March 5, 2008; Page B1
More builders are adding “green” features to their new homes. It is a strategy born out of necessity.
In October, the Trilogy division of Shea Homes rolled out a program dubbed Shea Superiology for its 1,500 to 2,000 new homes this year. The homes will have environmentally friendly features such as increased insulation and energy-efficient electronic appliances. KB Home this year also began including appliances awarded the federal Energy Star rating for high energy efficiency as standard in homes, even though they cost more than those without the designation. And Pulte Homes Inc. is adding more insulation and energy-saving appliances at some of its subdivisions in the southwestern U.S.
Interest in green homes was high at the International Builders Show in Orlando, Fla., where the National Association of Home Builders declared Feb. 14 “Green Day” and announced a national green building program that enables builders to achieve certifications they can advertise to the public. The numerous environmental sessions included: “Ride the Green Wave or Be Swept Away.”