the visible hand

it is the theory which decides what can be observed – einstein

Google goes green

Posted by ecoshift on November 27, 2007

Google Invests in Green with Renewable Energy Initiative | Epicenter from Wired.com
By Bryan Gardiner EmailNovember 27, 2007 |

Having gained a certain degree of expertise in developing and designing its own energy efficient data centers, Google thinks it’s in a position to help spur on the adoption of even more renewable energy sources.

The Mountain View company announced on Tuesday a new research and development group whose mandate will be to continue to develop electricity from renewable energy sources much cheaper (and cleaner) than coal. The new initiative, dubbed Renewable Energy Cheaper than Coal, will primarily target energy sources like advanced solar thermal power, wind power technologies and enhanced geothermal, according to Google co-founder Larry Page, and the company plans to shell out tens of millions of dollars in 2008 on R&D and related investments.

Google also said it anticipates investing hundreds of millions of dollars in other renewable energy projects which the company also hopes will generate positive returns.

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